According to a survey by the National Association of Colleges and Employers on projected employment for recent college grads, information management and marketing are two majors in demand by employers. And the most sought-after bachelor's degrees are accounting, computer science, finance, business administration and mechanical engineering.
The New York City Department of Consumer Affairs compared nearly 800 products with female and male versions ... identical except for the gender-specific packaging — and uncovered a persistent surcharge for one of the sexes. Controlling for quality, items marketed to girls and women cost an average 7 percent more than similar products aimed at boys and men ... Women, on average, paid 48 percent more for goods like shampoo, conditioner and gel. Razor cartridges ... 11 percent more.
an emerging body of research into what psychologists call the “licensing effect” suggests that this tit-for-tat tendency is deeply wired in us, operating even when we’re not aware of it ... researchers have found that the mere presence of a healthy option on a menu increases the chances that you’ll order the least healthy choice ... Curiously, it’s those with the greatest self-control who are most vulnerable to this type of influence. They’re confident in their ability to resist temptation
ISIS has established a new kind of terrorism, using marketing and digital communication tools not only for “socializing terror” through public opinion as previous terrorist groups did, but also for making terror popular, desirable, and imitable ... images released through social media are charged with images directly inspired by the modern culture of a young global audience ... The ISIS communication strategy poses a new challenge in the fight against terrorism.
Today 70 percent of medically important antibiotics sold in the United States are used not in humans, according to the Food and Drug Administration, but in livestock animal production to promote growth or prevent disease, leading to the threat of antibiotic-resistant bacteria.
As PR campaigns become more like stories, journalism, alarmingly, is becoming less discernible from corporate storytelling. Corporations or nonprofits can now buy segments on TV programs that blend seamlessly with regular hosted content, and the same is happening in print: Condé Nast (which owns The New Yorker), recently announced it will no longer separate editorial content from paid advertising content, and will even employ its own editors to write advertising “stories.”